These days for any product or commodity, marketing is imperative. You might have a great product up for sale but if don’t promote it; no one will be interested in buying it. Why do you see all the banners hung all over the city displaying some item or the other? It’s simple; they are marketing the item that’s on display and creating its awareness. Precisely for this reason, photography has become a major part of every marketing campaign a company undertakes. You too have to follow the same path if you want your business to succeed.
Understanding this genre
Almost every professional photographer is aware of how to capture the best-looking images but this genre is quite different from the rest. Everyone is aware of the basics – getting a tripod, using a white out of focus background, setting the camera aperture at the widest angle and several others. But these are just the prerequisites of capturing ordinary images. What about the truly unique ones that inspire awe? It’s important to understand it because these are the images that are going to be used in marketing campaigns.
In any creative field, it’s foolish to stick to the rules because to be successful, you have to think out of the box and be unique. Some of the vital tips that you can follow are:-
Hang them: Hanging any item is not unusual but you have to do it creatively. This creative element might include placing it upside down in unusual places or suspending it from ropes while making sure that the lighting is appropriate. Also, take several pictures of it to make sure you get what you are looking for.
Consider unorthodox angles: More often than not, professional place the items at the eye level but it’s not a rule to do so. You can experiment with different angles but make sure that your images don’t get distorted.
Take macro shots: Try to mix and match by taking some macro shots. While these shots will not be used extravagantly, they can serve to be the perfect catalogue cover or on a poster. This kind of shot is perfect for enhancing even the tiniest details of the items.
Be a little weird with the images: Anyone can capture an item in the usual manner. But there are so many of them being published every day that to stick out from the rest, you have to be a little different. Try using the products in ways which no one will expect them to be. It’s good to be weird but make sure that it’s used aesthetically.